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Then the company will base on demand to produce goods, which make profit for the business. And make the marketing focus on the satisfaction and goods quality of customer needs, wants and requirements. That is good for exchange between customers and companies to make the relationship well. For whole marketing, it uses products of company to make value for business in the public way.
( b ) Example:sony\Toyota(finance)\foodtown(customers service)
Customer value is an organization's rating of the value it provides to its customers relative to that provided by its competitors. It is the critical part of relationship marketing, achieve the customer satisfaction is the prime goal of the marketers and organization's long-term goal is achieving through satisfying customer needs, then make profit for companies...
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