Marketing Plan: Saxonville Sausage Company
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Title: Marketing Plan: Saxonville Sausage Company

Essay Details:

Subject: Business
Author: Lillie C
Date: September 16, 2013
Level: University
Grade: B
Length: 8 / 2378

Essay text:

Store brand products accounted for the rest of 5% revenue. This marketing plan has been explicitly designed to launch a national Italian sausage brand that Saxonville needed to bring to market in order to achieve it profit objectives for the next fiscal year. 2. Market Overview The heart of Saxonville’s business, bratwurst and breakfast products were sold throughout the United States via both national and regional brokers and distributors, the products had very little distribution in stores in the Northeastern markets. Meanwhile, both the bratwurst and breakfast categories across all sausage producers has been flat (0% volume increase) nationwide since 2004, and with little or no growth expected in the short term...

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