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But even now it understands the majority of leaders, that the success of enterprise in many respects depends on effective management, making of optimum decisions, market exploration, and selection of personnel. And all this in full or in part enters into the subject area of marketing.
Marketing requires as the concept of control (philosophy of business) that the company would consider consumption as the "democratic" process, with which the users have the right "to vote" for the necessary to them product with their money. This determines the success of company and makes it possible to optimally satisfy the need of user...
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