Marketing Plan - New Nivea Product
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Title: Marketing Plan - New Nivea Product

Essay Details:

Subject: Business
Author: Courtney S
Date: July 17, 2015
Level: University
Grade: A
Length: 5 / 1453

Essay text:

The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no wonder companies such as Nivea is re-evaluating their posture in the U.S. market, positioning themselves to take advantage of the growing interest in cosmetic remedies to turning back the clock. Research conducted by the American Society for Aesthetic Plastic Surgery in 2003 revealed that 8.3 million voluntary cosmetic surgeries were performed, over 12 billion dollars. Almost 45% of the procedures performed, 3.7 million, were on women from the ages of 35-50, which we believe, is a huge market...

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