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It offers pub style food and alcoholic and non alcoholic beverages. Occasionally advertise with flyers and have daily specials. The target market is McMaster students and residents in the area.
With respect to the problem facing Rams Head, it should aim for an increase is sales revenue during the upcoming summer months, establish a marketing budget and increase customer awareness.
Competitive Advantages and Disadvantages
Strengths are its location which is in close proximity to McMaster and is situated on a main road (Main St. W) and the experience of the manager Deon Williams...
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