Marketing Plan For It Consulting Company
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Title: Marketing Plan For It Consulting Company

Essay Details:

Subject: Business
Author: Todd T
Date: June 29, 2011
Level: University
Grade: A
Length: 7 / 1802

Essay text:

This is accomplished by using various forms of promotion such as print media, interactive media, trade shows, and public relations aimed at the healthcare insurance market. The Situation Analysis: • The Communication Opportunity – There are many communication opportunities for Ironworks Consulting. Currently, Ironworks is obtaining clients by mostly word-of-mouth. Ironworks has the opportunity to create awareness among healthcare insurance companies in the Mid-Atlantic region, through both emotional and rational appeals. • Analysis of Competitive Environment – There are three types of competition...

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