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Essay Details:


Essay text:
Marketing Program 9
• Product Strategy 9, 10
• Price Strategy 10
• Promotion Strategy 10, 11
• Place Strategy 11
6. Financial Projections 11, 12
• Break-even Analysis 12
7. Organization 12
8. Implementation Plan 12
9. Evaluation and Control 12
• Possible Deviations 13
• Possible Solutions 13
Appendices
• Appendix A: Fitness Avenue Business Sector Price 14
• Appendix B: Fitness Avenue Individual Price 15
• Fitness Avenue’s Grand Opening Flyer 16
1. Background
Fitness Avenue will serve a suburban area in Philadelphia, PA, where many of upper middle class people live...

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