MArketing Plan for Fitness Center
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Title: MArketing Plan for Fitness Center

Essay Details:

Subject: Business
Author: Ursula A
Date: February 19, 2014
Level: University
Grade: A
Length: 10 / 2986

Essay text:

It costs less to prevent injuries or illnesses than to treat them after they occur. At Corporate Fitness (CF), we tie worker productivity directly to the health care issue. We believe that traditional approaches to the current health care crisis are misdirected. These traditional efforts are what we call reactive--that is, they wait until after the worker has been stricken with illness or injury, and then pay for the necessary treatments. Our approach, which emphasizes prevention and good health promotion, is much more proactive. By helping employees change their behavior patterns and choose more healthy lifestyles, CF will lower companies' health care expenditures, while raising worker productivity...

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