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We want to make the consumer aware of the benefits and increase sales by 3% and profits by 2% for the year 2005 in the Dunn Bros franchise located in Elk River, Minnesota.
Dunn Bros will attempt to increase consumer awareness in the health benefits of drinking coffee by promoting through a variety of advertising, personal selling, sales promotions, public relations and direct communication.
To promote, Dunn Bros plans to print brochures with health benefit information for the consumer to read at the location or take with them. Dunn Bros plans to update their billboard advertisement along Hwy 169 between Zimmerman and Elk River with the added slogan of advertisement of "A Great Cup of Coffee a Day Keeps the Doctor Away"...
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