Marketing Plan
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Title: Marketing Plan

Essay Details:

Subject: Business
Author: Lucille E
Date: April 21, 2012
Level: University
Grade: B
Length: 5 / 1253

Essay text:

The marketing plan needs to involve a product that has a service component to the product. As students determine whether they will offer an existing product or a new product, consider the following questions: o Is there a current product on the market that could benefit from updating or enhancing it? o Are there market trends for which a new product will satisfy the needs and wants of prospective customers? o Establish marketing goals and objectives. o Additionally, you may want to ask yourself the following questions: ? Does the product fit with your interests? ? Is this a business product or a consumer product? ? Does it have market potential and is this market profitable? Is there a high likelihood for its success? ? Is it unique? What competitive advantages will this product have over existing products on the market? ? Is it feasible? How practical will it be to sell and distribute the product to the market? Initially each student will need to choose a company name, write a brief strategic mission statement (Focus and the purpose of the hypothetical company), and decide on possible countries for market expansion and methods of market entry...

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