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The situational analysis and the market segmentation gave valuable information in developing the marketing mix.The company operates a franchised distribution system dating back to 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.
Coca Cola Company has potential for growth in the functional beverage industry. In the following situational analysis the company, its product, customers and competitors are examined.
1. Company Analysis
In The company analysis we found a lot of people like to use coca coal Company Drinks...
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