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Instead, we must get better at focusing on the specific market segments whose needs match our offerings. Focus on targeted segments is the key to our future.
Therefore, we need to focus our marketing message and our product offerings. We need to develop our message, communicate it, and make good on it.
2.3 Target Market: Home Office
The home offices in Tin town are an important, growing market segment. Nationally, there are approximately 30 million home offices, and the number is growing at 10% per year. Our estimate in this plan for the home offices in our market service area is based on an analysis published four months ago in the local newspaper...
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