Marketing Plan
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Title: Marketing Plan

Essay Details:

Subject: Business
Author: Ryan N
Date: March 2, 2015
Level: University
Grade: A
Length: 21 / 6029

Essay text:

15% of Americans are allergic to pets, however one third still own pets. Allergies to pets present many complications that led to 5.6 American households living uncomfortably. • SWOTT – An analysis of the CuddleSmart finding its strengths, weaknesses, opportunities, threats and trends in the market. • Market Research – Petsmart will distribute a survey to consumers that will lead to a better understanding of the consumer’s experience with allergies to pets. Phase 2 – Marketing to Consumers • Target Market – Consumers aged 25-50 with families located in the Midwest. • Consumers/Organizational Buyers – Consumers that want to have pets, but cannot due to complications of themselves or family members with pet allergies...

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