Marketing Paper
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Title: Marketing Paper

Essay Details:

Subject: Business
Author: Stephanie Y
Date: May 15, 2014
Level: University
Grade: A
Length: 12 / 3338

Essay text:

The company now ranks as one of the nation's largest retailers. Barney Kroger became the first grocer in the country to establish in-store bakeries and sell meats and groceries under the same roof. The company operates on three basic business principles: service, selection and value. Since Kroger's came to be in 1883, they have been innovators in the Supermarket industry. In the 1930's Kroger's was the first grocery chain to routinely monitor product quality and test foods offered to the customer. In 1972, Kroger became the first grocery retailer in America to test an electronic scanner. In the 1970's the company became the first grocer to formalize consumer research...

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