Marketing Paper
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Title: Marketing Paper

Essay Details:

Subject: Business
Author: Jared K
Date: April 14, 2015
Level: University
Grade: A
Length: 3 / 614

Essay text:

That is what makes them so unique in the book business. With the opening of their online store, B&N at first had problems. It was in 1996, that they first launched and estimated expense was over 50 million dollars ( The reason for the problems was that the internet was relatively new, and Amazon had already carved out a niche for books online. It was in the combining of the brick and mortar store, and online services that saved the internet selling. Another thing that B&N did to make themselves different from Amazon, was to offer used books, out of print books, and rare books...

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