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In order for any organization to thrive, a marketing strategy must be observed closely, anticipated appropriately, and managed effectively. This paper will offer a few definitions of marketing, and explain the importance of marketing in organizational success. This paper will also provide examples from today’s business world to provide a reference as to how essential and vital the marketing function is in companies.
Marketing can be defined in many ways. Contrary to popular beliefs, marketing does not just entail the use of sales and advertising. Simply put, marketing involves linking producers of goods and services to consumers who are willing to purchase such goods and services...
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