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Marketing Overview
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Title: Marketing Overview

Essay Details:

Subject: Business
Author: Henry S
Date: July 12, 2012
Level: University
Grade: B
Length: 2 / 366

Essay text:

price or non-price (product differentiation, promotion, or channel strategy) Assume that the proposed products will be cost effective and have high margins. § Research other System Management consulting firms for competitive information to determine product gaps or possible product extensions for existing products. § Identify possible strategic partnerships and potential brand enhancement. Market Opportunity § Build upon their solid brand name and solid customer equity. § Identify needs of customers and potential customers § What basic needs do our products or services satisfy? § What share of the market do we currently have? § What are the competitive products and services ? not just those of direct competitors but other products and services that satisfy similar needs? Organization's Resources § Could be the size and product knowledge (training) of the sales force...

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