Marketing on TATS
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Title: Marketing on TATS

Essay Details:

Subject: Business
Author: Marlene J
Date: July 20, 2015
Level: University
Grade: A
Length: 3 / 606

Essay text:

Tata Motors is one of India's largest automobile companies, with revenues in excess of ? 4 billion2 in 2006-07. It is the leader by far in the commercial vehicles segment, and is presently the third largest manufacturer in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segments. Established in 1945, Tata Motors' presence cuts across the length and breadth of India. The first Tata vehicle came onto Indian roads in 1954 and as of today there are more than 4 million Tata vehicles on Indian roads2. Initially Tata Motor’s was only present in the commercial vehicles segment but moved into the passenger vehicle segment after the launch of the ‘Indica’ in 1998 ...

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