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Essay Details:

Subject: Business
Author: Adam G
Date: November 6, 2014
Level: University
Grade: A
Length: 4 / 989

Essay text:

En otras palabras, marketing es todo aquello que una empresa puede hacer para ser vista en el mercado, con una vision de rentabilidad a corto y a largo plazo. Para que a una empresa a que se le tenga una vision y opinion positiva, hay que gestionarle su propio producto, su precio, su relacion con los clientes, con los proveedores y con sus propios empleados, con la propia publicidad en diversos medios y soportes, relacionarse con los medios de comunicacion, entre otras cosas. El proceso de marketing, consta de varias fases o etapas, la primera fase es la del estudio de mercado, ya que antes de fabricar un producto, hay que analizar las oportunidades que ofrece el mercado, en otras palabras, quienes son los clientes potenciales o consumidores, la competencia, que capacidad tiene la empresa para enfrentarse a ella, cual es su entorno, entre otros detalles...

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