Marketing Mix
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Title: Marketing Mix

Essay Details:

Subject: Business
Author: Tommy H
Date: April 29, 2016
Level: University
Grade: A
Length: 4 / 1194

Essay text:

The Big Chill Bar has a relaxed atmosphere with various art exhibitions, music and media events, opening seven days a week. We interviewed the bar manager Lisa Alexanderson (P.C. E16QL) so that she would provide us with sufficient information on how their company identify and cover customers needs. In order to obtain this information, we asked her the 4 P's. In response to our questions she replied that the product provided in her bar was of high quality, presented in a modern manner, that is, in accordance with the trendy upbeat area where the bar is situated. As for the pricing, she commented that the prices were slightly above average due to the high quality service provided...

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