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This is because without any marketing, no one would even know that such a product is available in the market. Therefore marketing activity is planned and carried out. No matter what your marketing strategy is, there are some factors or elements, which are always essential to every marketing strategy. These are the key ingredients of a general marketing mix and are commonly known as the four Ps. These four Ps are price, product, promotion and place. How a firm develops its marketing strategy depends on a great deal on the strategic planners and other factors. However without paying attention to these four Ps, it is absolutely impossible to create a successful marketing strategy...
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