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Marketing mix is not a mixture of marketing and public relations as one may think but elements that make up an effective method to market. This paper will describe the four elements of marketing mix and relate them to an organization.
Marketing mix and target market are the two pieces that make up marketing strategy. The controllable variables the company puts together to satisfy the target group is marketing mix (Kotler & Keller, 2004). Four specific variables create the marketing mix, product, place, promotion and price. Each variable should be surrounded by a goal of customer satisfaction. Product refers to a physical product or service offered to a customer...
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