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Different proportions are allocated to different mix elements to design an effective marketing mix which meets the objectives of the marketer as well as the consumer.
The four Ps are the critical factors to consider when marketing any product.
Product can either be a good or a service designed for corporate/commercial customers or end users.
The Place Variable: To satisfy consumers (i.e. their needs and wants), products must be available at the right time and in a convenient location. In dealing with the place aspect, a marketing manager seeks to make products available in the quantities desired to as many consumers as possible...
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