marketing mix
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Title: marketing mix

Essay Details:

Subject: Business
Author: Richard H
Date: October 28, 2015
Level: University
Grade: B
Length: 3 / 835

Essay text:

Khalifa Flexibility-Leadership-Excellence ? Styling: AHU is following American style, students who wants to rive their MBA should work very hard ? Service: potential and current MBA students needs more care from management: they already checked couple of university. And for that AHU should give better service, ( separate registration counter for MBA students, e-library, ? Functionality; as service MBA should work very good: which means that students should be satisfied ? Quality: an elite of PHD teacher in charge of the MBA, Dean reputation, Price: Graduate school involves some serious commitments?not just time and money, but a decision about future and how we're planning to spend AHU should double check with this later, price matter a lot and for that ? AHU should have a pricing strategy( a market study should be done correctly) ? Price flexibility: AHU should give their students more facility payment to don't bother the student with that through a lot of way: such as banking loan should be accepted to push more for their program EX: Wollongong university, Al hosn University, British Dubai University? ? Lower the price( new university, some customer may be afraid as they will be the first bunch having MBA you will attract more students ( in Al Hosn university : each credit is dhs...

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