Marketing Mix 4 P's
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Title: Marketing Mix 4 P's

Essay Details:

Subject: Business
Author: Melvin G
Date: February 26, 2012
Level: University
Grade: A
Length: 7 / 1896

Essay text:

The buyer's best evidence of the quality and competitive superiority of the service he will buy is the impression he gets of the professional capabilities of the manager and staff of the contractor. Therefore, the selling and creation of satisfaction for the buyer before, during, and after executing of the work is the responsibility of the diving firm's personnel who interact with the customers and who are assigned to the project. Too often an underwater Inspection, Repair and Maintenance (IRM) contract is "sold" by the contractor's manager or salesperson and carried out by other supervisory personnel who feel too little responsibility for satisfying the customer throughout the project...

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