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Development of the product's size, quality, brand name, design, and packing are all important when trying to match with the customer's needs and wants. An organization should explain how their product's features will benefit the customer.
The place "Where the customer meets the product." Now, the question is how does the customer get to that place? A company needs to make sure the product and/or service they are offering is in the appropriate location where its target markets can reach it. An obvious example of a poor placement is developing a water park in Anchorage, Alaska. It is also important to look at the transportation, which could be necessary to reach its customers and the geographical barriers that might exist...
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