Marketing Mix
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Title: Marketing Mix

Essay Details:

Subject: Business
Author: Jason B
Date: October 6, 2014
Level: University
Grade: A
Length: 5 / 1466

Essay text:

The 4 P's are: 1. Product ? The product is the physical product or service that it is offered to the consumer. Product decisions include aspects such as function, appearance, packaging, service, warranty etc. 2. Price ? The price is the amount the customer pays for a product. Pricing decisions take into account profit margins and the prices of competitors. 3. Place ? Place represents the location a product can be purchased. Place decisions are those associated with channels of distribution that serve as a means for getting the product to the target customers. 4. Promotion ? Promotion represents all the communications that a marketer may use in the marketplace...

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