Marketing Metrics
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Title: Marketing Metrics

Essay Details:

Subject: Business
Author:
Date: February 16, 2014
Level: University
Grade: A
Length: 13 / 3692

Essay text:

I'm just focusing on altitude." "How about air speed?" "No, that's the gauge I was using last flight. I wanted to try something different this one." "Compass?" "Not this time" "Fuel gauge?" "Nope!" The idea is, of course, that you need a balanced set of measures to accurately monitor business performance. If You Don't Measure It, You Can't Manage It Every business operates and has always operated in an ever changing and dynamic environment. And for successful entrepreneurs change has always meant opportunity. History of enterprise tells us that only those firms have succeeded in the long run which could adapt and change...

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