Marketing Mangement
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Title: Marketing Mangement

Essay Details:

Subject: Business
Author: Monique O
Date: November 28, 2016
Level: College
Grade: A
Length: 1 / 226

Essay text:

Apart from that, we plan to use multiple way of marketing communication for creating brand awareness, brand recognition and increasing product trial rate. We will emphasis on advertising but the media we select mostly are new media which more attractive and cheap but the exposure rate is very high for example MUPI, Panaromic, internet banner etc. and another types of IMC including public relation, event marketing, personal selling and sale promotions. We try to expand our distribution not limit to only point of sweat. We will focus in every distribution channel as much as possible by placing our product in modern trade channel including hypermarket, supermarket, convenient store, point of sweat, public Park, industrial site, educational institute and even bazaar by using strong distribution network of Sermsuk...

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