Marketing Manager
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Title: Marketing Manager

Essay Details:

Subject: Business
Author: Alexander F
Date: January 18, 2013
Level: University
Grade: A
Length: 2 / 598

Essay text:

Domestically, the iPhone currently holds the #2 spot with 28% market share, behind RIM’s 41%,(Canalys) despite only being on the market for less than a year! This provides powerful evidence that Apple should attempt to repeat its domestic success in the global market. Since wireless service providers are eager to provide hardware with the newest features to differentiate themselves from other carriers, Apple can gain market share by having the best features. Apple has proved this by leveraging the AT&T marketing machine for the iPhone launch, gaining AT&T’s cooperation by being a iPhone: Surviving the Shakeout 5 phone of many firsts: touchscreen user interface, desktop?class web browsing, and best?in?class media playback...

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