Marketing Management
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Title: Marketing Management

Essay Details:

Subject: Business
Date: December 27, 2015
Level: University
Length: 12 / 3398

Essay text:

For B2B sales, the salesperson is an integral component for the transaction The demand for the B2B sales comes from the derive demand (link between consumers’ demand for a company’s output and its purchase of necessary inputs to manufacture or assemble particular output) B2B Markets Focus on: KEY BUSINESS CUSTOMERS rather than on ULTIMATE CONSUMER Types of B2B Organizations: Manufacturers/Producers Buy raw materials, components, and parts that allow them to manufacture their own good Must manage supply and demand chains closely Resellers Intermediaries that resell manufactures products with out significantly altering their form Institutions Hospitals, educational organizations, etc that purchase all kinds of goods and services...

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