marketing management
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Title: marketing management

Essay Details:

Subject: Business
Author: Jesse H
Date: January 16, 2015
Level: College
Grade: A
Length: 1 / 165

Essay text:

SIA have a young, efficient fleet, an educated staff attuned to quality, and a top ranked hub, Singapore's Changi Airport, at the centre of their extensive route network. SIA has built up a strong brand name as a trendsetter in the aviation industry, particularly in terms of service excellence, innovation and safety, coupled with consistent profitability, winning numerous awards and accolades. SIA has also diversified into ground handling, aviation engineering, air freight and travel tour agency. The SIA Group is now the world's second largest carrier by market capitalization. SIA is a government linked company, with Temasek Holdings the majority shareholder holding 55% of the shares...

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