marketing management
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Title: marketing management

Essay Details:

Subject: Business
Author: Deborah E
Date: January 16, 2013
Level: University
Grade: A
Length: 9 / 2537

Essay text:

This will provide information on usage, channels of distribution and impact on the brand. Has the image of a solely manly brand been diminished or does attention need to be more focused on this goal. Launch a men's fragrance based on the essence of the female product. This objective will only be put in action of feedback is positive on the female fragrance. A men's fragrance will be considered after a minimum of 6 months retail on the female fragrance. Customer Targets The total market, is that of the female fragrance one, within which there has been vastly varying sales performance. Whereas, according to a number of marketing surveys this actual market as a whole has been in decline, there is one segment which has managed to buck the trend, growing year on year far quicker than any other...

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