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This will provide information on usage, channels of distribution and impact on the brand. Has the image of a solely manly brand been diminished or does attention need to be more focused on this goal.
Launch a men's fragrance based on the essence of the female product. This objective will only be put in action of feedback is positive on the female fragrance. A men's fragrance will be considered after a minimum of 6 months retail on the female fragrance.
The total market, is that of the female fragrance one, within which there has been vastly varying sales performance. Whereas, according to a number of marketing surveys this actual market as a whole has been in decline, there is one segment which has managed to buck the trend, growing year on year far quicker than any other...
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