Marketing Management
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Title: Marketing Management

Essay Details:

Subject: Business
Author: Gloria R
Date: February 11, 2017
Level: University
Grade: B
Length: 8 / 2149

Essay text:

What are the four generic objectives of marketing? 1. Ensure the right products are supplied to fulfill the needs and wants of costumers 2. Set the price so that costumers can afford to buy the product and to ensure that they do not buy from a rival business 3. Distribute the products to place that is convenient for the costumer to make the purchase 4. Ensure that there is adequate and effective promotion to convince costumers to buy from the business. 3. What is ‘market’? Market is a place or process whereby costumers and suppliers trade 4. What is the difference between ‘market size’ and ‘market share’? • Market size refers to the magnitude of an industry, usually measured in terms of the value of sales revenue from all the business in a particular market, per time period...

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