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Apple has managed to market its mp3 players to become renowned around the world as the best selling, or at least the classiest and simplest of mp3 players. From the simplicity of the design, to the uniqueness of its operating system, ipods have made the people who bought their products loyal customers. But this would not have been possible without the marketing efforts of apples team, remember the one that played all those catchy tunes while having silhouettes of people dancing to the music coming from their ipods? Remodelling the design of the original ipod in different ways, created new target audiences who all love music, but in a different way...
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