Marketing James Patterson
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Title: Marketing James Patterson

Essay Details:

Subject: Business
Author: Linda D
Date: November 13, 2016
Level: University
Grade: A
Length: 7 / 1829

Essay text:

Using his advertising background, Patterson has turned his name as an author into a well-known brand. Patterson built his empire by finding a successful method and using it consistently. Each of his books is written in his signature style – short chapters, minimally descriptive text, and suspenseful endings – and Patterson relies on designated readers to critique his works-in-progress to ensure that optimal books are produced. As a result, readers trust that Patterson’s books will meet their expectations. There are many channels through which books are distributed. For best-seller fiction, the top three channels are mass merchandisers and price clubs, large-chain bookstores, and book clubs, selling 34%, 25%, and 20% of unit sales, respectively...

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