Marketing Information Systems
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Title: Marketing Information Systems

Essay Details:

Subject: Business
Author: Ronald K
Date: October 16, 2013
Level: University
Grade: A
Length: 2 / 341

Essay text:

The AC Nielsen corporation provides supermarket scanner data on sales, market share, and retail prices; data on household purchasing; and data on television audiences (Armstrong & Kotler, 2007). This means they are basically the CIA of marketing. AC Nielsen retains information on, us, the consumer, from a wide arrange of sources. They employ people to fill out surveys, mail letters with questionnaires, and other forms of information retention. Lets say The Hershey's Corporation is having a bad year and they need to re-energize sales, they would go to AC Nielsen. The Nielsen Corporation would provide key information about sales pertaining to the Hershey's Corporation...

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