marketing hotel la mon
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Title: marketing hotel la mon

Essay Details:

Subject: Business
Author: Perry H
Date: November 27, 2010
Level: University
Grade: B
Length: 6 / 1626

Essay text:

In order to create the foundation on which to build SMART objectives and create effective recommendations for strategical planning, following analysis have been developed: -PEST -SWOT -PORTER`S FIVE POWERS -PORTER`S GENERIC -BOSTON BOX PEST Analysis political factors: -The incremental rise in interest rates by approximately 1% , might have an effect on consumer buying power and also disposable income levels within the medium and long term. -Changes within the Industry: Northern Ireland is the only place in Europe where night clubs cannot sell alcohol later than 1.00am and this situation does nothing to help NI's tourism industry...

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