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Such marketing activities that require marketing managers to
utilize their moral values ethically are advertising, packaging and labeling,
and global marketing.
"Advertising is the most criticized of all micro-marketing activities
(McCarthy 643)." What is considered as unfair or deceptive advertising is very
difficult to pinpoint, because times have changed and continue to change on a
day to day basis. What one person may consider unfair or deceptive may not be
unfair or deceptive to another person. There are no clear cut guidelines for
marketing manager's to go by, so they must utilize their own judgement based on
their own moral standards...
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