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Essay text:
What is a new product? What makes up the most "new" products?
2. Why do so many new products fail?
3. What can you do to help improve your chances of developing a successful product? We discussed this in class and I also provided you with a recent brandchannel.com article addressing a few ways.
4. What are ways companies can promote innovation?
5. Starbucks coffee liqueur: An example of what branding strategy? What are the marketing concepts highlighted in the brandchannel.com article? What is Starbucks doing to help ensure success?
6. The 8 stages in new product development ? What are they? Be able to describe each stage...
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Common topics in this essay:
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