Marketing Comparisons
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Title: Marketing Comparisons

Essay Details:

Subject: Business
Author: Beatrice M
Date: September 25, 2015
Level: University
Grade: A
Length: 4 / 926

Essay text:

Unfortunately, it takes a lifetime to master." This fact is no different in the realm of ebusiness. There are dissimilarities in the application of marketing in the business to consumer and the business-to-business scenarios. The concentration of this research will be spent on these divergent functions of marketing. Much of the popular press has given increased attention to the business to consumer Web sites. On the contrary, business-to-business sites are conducting even more activity. The business-to-business sites are changing the supplier-customer relationship in profound ways. Firms are using business-to-business auction sites, spot exchanges, online product catalogs, barter sites, and other online resources to obtain better prices...

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