Marketing Communications
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Title: Marketing Communications

Essay Details:

Subject: Business
Author: Vernon M
Date: October 26, 2016
Level: University
Grade: A
Length: 4 / 986

Essay text:

There is a sex/age demographic section . Our client has approached us to ask us to investigate what changes we would recommend to the entire CSI program. This includes the survey content, the methodology, the results reporting (the results reporting do not form part of this brief). This program produces results that have the highest profile in the organisation, and while continuing trend is important, they are prepared to change. Nothing is sacrosanct, but the key is that the client feels they want something slightly different (maybe very different), as times move on customers wishes and needs in relation to satisfaction surveys may change...

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