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Marketing Case Study Four Seasons

Marketing Case Study: Four Seasons

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Title: Marketing Case Study: Four Seasons

Essay Details:

Subject: Business

Author: John W

Date: February 27, 2013

Level: University

Grade: A

Length: 10 / 2965

Essay text:

It’s dedication to its customers and employees of offering the highest standards when delivering their service has made it the benchmark in luxury hotels. Four Seasons constantly endeavours to maintain and improve the quality of its services. The company has been a major innovator in the hospitality industry, developing services to make business travel more productive and efficient, and leisure travel stress-free and more enjoyable. The aim of this essay is to explore and examine the service quality of this chain which has focused its quality amongst its human resources and of course its clientele...

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