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Analysis of the Situation 2.1 Market Analysis
The Canadian consumer market consists of around 31 million people who purchase many billions of dollars of goods and services each year making it one of the most attractive consumer markets in the world. Lipton Foods, a division of Unilever Canada in 1978 decided to launch a healthy and credible alternative spread for consumers wishing to consume a margarine spread which looked after the needs of their heart.
2.2 Cultural and social factors
During the last decade Canadians have noticeably become more health conscious and aware of the consequences of poor dietary intake through the increased number of illnesses such as heart disease, cancers and strokes...
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