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The features that it will include and their costs are mentioned in the appendix. These were chosen as they are common in all super minis and on top of that, the few extras enable the product to stand out in the market.
1.3 Pricing Strategies
Tiatro motors plc will follow a premium pricing strategy initially as the car is of a high quality and so it is possible to charge more. From this, Tiatro motors plc have chosen to use market-skimming pricing for the new product in order to skim the maximum revenues layer by layer from the target market segments willing to pay this high price. Fewer sales will be made but these lower sales will still be profitable...
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