Marketing Audit Starbucks
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Title: Marketing Audit Starbucks

Essay Details:

Subject: Business
Author: Jeffrey B
Date: March 21, 2015
Level: University
Grade: A
Length: 13 / 3762

Essay text:

Starbucks' success was mostly a direct result of its aggressive expansion plan, that consequently turned the Starbucks coffee beverages into a most familiar and popular world-leading brand. Although Starbucks has been successful over the past 34 years, there are some potential drawbacks as identified on this Marketing Audit that might warrant some careful considerations. The first finding is Starbucks' rather higher pricing strategy compared to its direct competitors such as Dunkin' Donuts. Although it may be good to maintain product prestige with a higher price tag, however, the reality is that not every average consumer can afford to spend over $50 in coffee drinks per month...

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