Marketing Audit for Boeing
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Title: Marketing Audit for Boeing

Essay Details:

Subject: Business
Author: Debra P
Date: October 13, 2013
Grade: A
Length: 2 / 490

Essay text:

and Europe * Response to customer wants and needs * Energy and material conservation * Increasing world wide demand for commercial airlines. The Macroenvironment 20 Year Market Potential The Macroenvironment * Competition o Airbus Industries of Europe + Formed in 1970 + From a Fledgling to a Formidable Opponent + Since 2000 Airbus has been the number 1 in sales + In 2005, achieved a 51% share of global market * Market, sales, and delivers to end user. The Macroenvironment * Differences between Boeing and Airbus o Airplane size o Point-to-Point vs. Hub-to-Hub + "It's more accurate to say that we have two distinct views of the market...

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