marketing audit approach
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Title: marketing audit approach

Essay Details:

Subject: Business
Author: Georgina H
Date: June 30, 2016
Level: University
Grade: A
Length: 8 / 2229

Essay text:

The trouble is: you don't know which half." (William Lever founder of Lever Brothers, 1885 now Unilever PLC) Most companies wait until they see their sales and profits decline before they launch an examination of their marketing efforts and, by this time, they are scrambling for solutions. The best time to prepare for a potential downturn in sales is before it happens, while management can still act to maintain the company's hard won gains. The goal for this document is to outline the evaluation of current environment, target market, customers, competition, services, and marketing strategies to be used to develop a marketing audit plan for ChaiNet, a hypothetical company in the business of cyber cafe...

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