MArketing Audit Approach
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Title: MArketing Audit Approach

Essay Details:

Subject: Business
Author: Nancy R
Date: April 20, 2016
Level: University
Grade: A
Length: 12 / 3498

Essay text:

This paper will attempt to describe Dell's supply chain as one of the most successful and leading supply chain in the personal computer industry, including its processes and material flow. Comparison and contrast with its competitors, recommendations for process improvement and its ethical considerations will be discussed. Existing Supply Chain Process Dells' business concept based on direct-sales and build- to-order has achieved superior performance in the PC industry in terms of inventory turnover, reduced overhead, cash conversion and return on investment. Building PC to order means that Dell must have parts and components on hand to build a wide array of possible configurations with little advance notice...

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