Marketing Audit
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Title: Marketing Audit

Essay Details:

Subject: Business
Author: Lucas N
Date: November 22, 2015
Level: University
Grade: A
Length: 11 / 3172

Essay text:

A thorough SWOT analysis will be performed to record the daily operations. This audit will also serve as a comparison analysis on the effect that Sony has towards the electronics industry. Sony's gaming division is in danger. The competition from Microsoft has been more that Sony executive had expected. The most recent marketing approach That Sony chose to use was a controversial mistake. The deceitfulness has turned away a small percentage of Sony's consumers. It should be stated that Sony attracts a certain type of customer who is usually loyal to the brand. This marketing audit presents a challenge to complete in three weeks time...

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